Saturday 4 June 2011

3 Simple Steps to Become an Entrepreneur


3 Simple Steps to become an Entrepreneur

Ladies and gentlemen, there is so much malarkey and confusing gibberish of long mundane monologues of how to become an entrepreneur and what you should do and shouldn’t do and where to start and where to exit. Instead of it being good solid advice, it is just a little over patronising, irritating and rather than being music to the ears it is a lot of din.

There are only three simple steps to becoming an entrepreneur:

1)    CHOOSE a product or a service that you feel (from an unbiased and detached perspective) that if you were to buy it, you as an individual or a business owner, would feel genuinely helped, find value for money and would like to refer it to your friends and colleagues. This will show you that your product is worth the market’s attention because it is worth yours.

2)    SELL. Stop over planning and strategising till the cows come home. There are no grand plans, no formulas to success. All you got to do is to throw yourself into the deep end. Try different things, offline marketing, online marketing, experiential, PR, advertising. Do not be afraid to experiment. But remember to spread your budget across all these mediums and do not keep all your eggs in one basket. If you have no money and still wish to make sales then use the free online promotional mediums (website, twitter, linkedin, blogs, facebook) and start selling yourself using direct channels like the telephone, emails and the post (use this only for hot interests).

3)    BELIEVE, ADAPT and PERSIST.

Practice all the above three simple steps and trust me, you will be an entrepreneur, a force in business to reckon with.

If you cant understand any of the above, drop me an email on - mikesaraswat@gmail.com 

All the Best.